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Blink

The Power of Thinking without Thinking
Gladwell, Malcolm (Book - 2005)
Average Rating: 2 stars out of 5.
Blink


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Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage,

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Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff

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Imprint: New York - Little, Brown
Pages: 277
Edition: 1st ed --
ISBN: 0316172324, 9780316172325
Language: English
Notes: Includes bibliographical references (p. [255]-262) and index
Statement of responsibility: Malcolm Gladwell
Characteristics: viii, 277 p
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Sep 26, 2012
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  • thornhill30 rated this: 5 stars out of 5.

Gut feeling, intuition, hunches: they are all real. They might not work quite the way we thought, but they are very real and Malcolm Gladwell tells us some things about them that certainly surprised me. Fascinating book.

Jul 30, 2012
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  • kellymasegian rated this: 4 stars out of 5.

Anyone who enjoys knowing how the mind works should enjoy this book. I also read Tipping Point, and found this to be much more approachable.

Jun 05, 2012
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  • MarilynBelleghem rated this: 5 stars out of 5.

As hard as it has been to think about some of the limits to my attitudes Blink has created a new awareness in me of areas where my judgements have been too quick and based on prejudices. It helped me see areas where I have been influenced and not really thought about how I think. A great read.

Mar 16, 2012
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  • danielestes rated this: 4.5 stars out of 5.

The mind is constantly gathering, sorting and often discarding endless sensory inputs from the world. Most of it is noise, but often thoughts are flagged as worthy of our conscious attention. Occasionally, the mind insists something is important though our consciousness doesn't understand why. One might describe this as 'that nagging feeling'. This book is a collection of case studies that are mercifully light on scientific jargon and relate well to experiences we all know. I've interacted with and worked under people who consistently misunderstood the power of intuitive decision making. It's easy and intellectually lazy to point to a chart, a graph, a spreadsheet, or an equation and say, 'This is why we should go this way'. It takes guts and willpower to rely equally on your own life experience too. You won't always be right, but I believe, as this book does, that you'll be right much more often than you think.

Dec 11, 2011
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  • hankremmers rated this: 1.5 stars out of 5.

Couldn't finish.

Nov 12, 2011
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  • jlazcan rated this: 5 stars out of 5.

I a bit bias towards Malcolm Gladwell books. His writing is ego free, simple, engrossing and very interesting. In "Blink" Gladwell explains that the reader needs to trust their instinct. If something does not feel right at first glance you should trust your judgment. Humans have developed a keen sense of judgment that has been developed over millennia to survive and we can use those skills to interpret things in life. If you are like me you will finish this book in a record amount of time with a smile on your face.

Nov 05, 2011
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  • bg2 rated this: 2.5 stars out of 5.

Profiles professionals who are able to make accurate snap judgements in their field of expertise but doesn't really explain how they know what they know nor does it give practical advice as to how the ordinary person can make an accurate versus erroneous assessment in the blink of an eye.

Oct 31, 2011
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  • RockTheBooks rated this: 3.5 stars out of 5.

I don't tend to read a lot of nonfiction, but a friend highly recommended Gladwell's works. Gladwell covered a vast area in this book, documenting thought in relation to everything from spousal realationships to the marketing of Pepsi and Coke. I was both impressed and disturbed at the thought of someone being able to determine the longevity of a relationship in a matter of minutes. Yet, when it comes down to it, we all make conclusions like that everyday. I find myself more aware of my thought process and curious as to what has led me to make the impressions I have due to this book.

one of my all-time favourites "edit details"

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Indigo_Fox_1 thinks this title is suitable for 11 years and over

Sep 27, 2011
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  • Bazooka_B9 rated this: 5 stars out of 5.

Bazooka_B9 thinks this title is suitable for 10 years and over

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what an incredibly interesting read!

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Jul 30, 2012
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  • kellymasegian rated this: 4 stars out of 5.

My favorite subtitle in the book (and there were a few contenders), had to be, "A man, a woman and a lightswitch"

"the quick brown fox jumped over the lazy dog"

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