Where Good Ideas Come From

Where Good Ideas Come From

The Natural History of Innovation

Book - 2010
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Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
Publisher: New York : Riverhead Books, c2010.
ISBN: 9781594487712
1594487715
Branch Call Number: 303.484 Joh
Characteristics: 326 pages : illustrations ; 24 cm.

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curtismchale
Apr 01, 2019

Yes this book sparked a bunch of further reading/research/writing projects on my end. I very much enjoyed it. Upon reflection I feel like some chapters were almost repeat. They were at least looking at the same idea from a slightly different angle.

The book started with a talk about the adjacent possible, which is pretty much what exaptation (CH 6) is. Also chapter 7 (platforms) was about how a new platform makes the adjacent possible happen, but this is almost exactly what exaptation is, the building of a new platform (evolutionarily) that then is used for something that likely wasn’t the original intent of the evolution.

While reading I didn’t feel like I was reading about the same idea, it was only in retrospect I saw that so many of the ideas/chapters were so close to each other. This may not be a bad thing though since each idea does add another piece to the puzzle. Maybe it’s just that as I look back at the book the puzzle is smaller than I first thought.

j
jquick99
Mar 29, 2019

** Listened to the audio book. **

This was just ok. Short listen.

It did get VERY annoying hearing “eve oh lu shun” (for evolution) a 100+ times.

r
reedstevens
Mar 07, 2011

Fascinating. Goes beyond Malcom Gladwell. Comforting to understand how breakthroughs are slow and take many 'hunchs' to develope.

t
theresalynn615
Dec 30, 2010

I returned this in December and I've already forgotten what it's about.

So maybe it wasn't such a good idea.

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