The Power of Simplicity

The Power of Simplicity

A Management Guide to Cutting Through the Nonsense and Doing Things Right

Book - 1999
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"Is your company drowning in management fads while wondering why business isn't better? Does your corporate culture make it tough to speak the truth, move forward, and seize opportunities? Wouldn't you love to improve day-to-day operations and employee morale without consultants, programs, and other expensive chicanery?" "Jack Trout, who knows a thing or two about how to grow and market a business, is in your corner and restless to help. This star consultant and champion of common sense has written the book that shows managers how to cope with complexities by focusing on essentials."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Publisher: New York : Toronto : McGraw-Hill, c1999.
ISBN: 9780070653627
0070653623
Branch Call Number: 658.4 Tro
Characteristics: x, 205 pages : illustrations
Additional Contributors: Rivkin, Steve 1947-

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