Competitive Strategy

Competitive Strategy

Techniques for Analyzing Industries and Competitors

Book - 1980
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Michael Porter's Competitive Strategy addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors.
Publisher: New York : Free Press, c1980.
ISBN: 9780029253601
Branch Call Number: 658 Por
Characteristics: 396 pages : illustrations ; 25 cm.


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