The Reluctant Entrepreneur

The Reluctant Entrepreneur

Turning Dreams Into Profits

Book - 2012
Average Rating:
Rate this:
Intelligent strategies for starting and growing a small businesswith minimal personal financial risk

A comprehensive guide for entrepreneurs from one of the mostsuccessful business creators in recent years, The ReluctantEntrepreneur: Turning Dreams into Profits addresses the fearsand misconceptions that many people have about starting their ownbusinesses, walking prospective owners through the necessarydecisions they need to make before even putting a business plan inplace.

Presenting solid, reliable strategies based on author MichaelMasterson's own successful practices, and debunking some commonillusions entrepreneurs have about their businesses, the book is avital resource for anyone looking to avoid the pitfalls thatthreaten fledgling companies.

Packed with insights from an entrepreneur who has launched andsold dozens of business, presented in a lively and conversationalstyle Some 600,000 new businesses are launched each year and with anuncertain economy, more and more people are looking for a stream ofincome separate from their 9 to 5 job Filled with highly applicable advice that budding andprofessional entrepreneurs can start using immediately

Essential reading for small business owners and both first timeand established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a smallbusiness that can make launching your own company a cinch.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2012.
ISBN: 9781118178447
Branch Call Number: 658.11 Mas
Characteristics: xix, 166 pages


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings


Find it at OPL

To Top