The International Dictionary Of Marketing

The International Dictionary Of Marketing

Over 2,000 Professional Terms & Techniques

Book - 2002
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Definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures.
Publisher: London : Kogan Page, 2002.
ISBN: 9780749435325
0749435321
Branch Call Number: 380.103 Yad REF 3701 1
Characteristics: v, 441 pages : illustrations

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