Twitter Power 3.0

Twitter Power 3.0

How to Dominate your Market One Tweet at A Time

Book - 2015
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Tweet your company to the top of the market with a tailoredapproach to Twitter

Twitter Power 3.0 is the newly updated guide that showssmart businesses and entrepreneurs how to use Twitter to theiradvantage. This book is the best business leader's guide toTwitter, with the most up to date information on trends in socialmedia, branding, and competitive research. Readers will learn thatviral content doesn't happen by accident, why videos and photos arecrucial to engagement, and how to measure the success of a Twitterstrategy using specific and accurate metrics. This new editioncontains brand new case studies, user profiles, features, andimages, helping readers create a stronger overall Twitter strategywhether they're already engaged or just wondering if Twitter'simportant for their business future. Tip: it most definitely isimportant!

Twitter has grown up. It's now a public company, worth over $30billion, and it means business. Twitter has changed over time, butremains a crucial tool for business branding and a key place toengage with customers and build long-term client relationships.This book demonstrates how Twitter can play an important role inbusiness growth, 140 characters at a time.

Understand how Twitter differs from other social mediaplatforms Build a savvy Twitter strategy as part of a broader socialmedia plan Create viral content that effortlessly spreads your message andgains you huge numbers of followers Learn which metrics matter, and how to measure and trackthem

Firms need to understand how Twitter is a vital element in anysocial media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter forbusiness, with the latest information, proven techniques, andexpert advice.

Publisher: Hoboken, N.J. :, John Wiley & Sons, Inc.,, [2015]
Edition: Third edition.
Copyright Date: ©2015
ISBN: 9781119021810
1119021812
Branch Call Number: 658.872 Com 2015
Characteristics: xiv, 272 pages : illustrations
Additional Contributors: Taylor, Dave 1962-
Comm, Joel

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