The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy Reader

The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy Reader

Book - 2017
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The best of W. Chan Kim and Ren#65533;e Mauborgne's articles on blue ocean strategy, all in one place.

The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Ren#65533;e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."

Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.

This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."

Publisher: Boston, Massachusetts :, Harvard Business Review Press,, [2017]
Copyright Date: ©2017
ISBN: 9781633692749
Branch Call Number: 658.802 Kim
Characteristics: xiv, 205 pages : illustrations ; 21 cm
Additional Contributors: Mauborgne, Renée - Author


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May 20, 2017

This is a very good introduction to the principles and tools of "blue ocean strategy" by the creators of this business approach (in a series of articles published in HBR).

Blue Ocean strategy in a nutshell aims to change the strategic focus of companies from competing with others in the existing market boundaries, to exploring how to create a new space for doing business. Blue Ocean strategist will create a proposition (value, profit, people proposition) based on what is termed a "value curve" analysis. This analysis aims at looking within and beyond the boundaries of the market to identify the elements of product or service that the company need to focus on and to create other elements that did not exist within the industry before.

The book also touches on the process of change as well as applying the value curve to leadership issues. In the process of change the authors introduce the concept of "procedural justice", a fair change process that meets three criteria: engagement, explanation and expectation clarity.

From a practical point of view, I believe it is easy and rewarding to use the tools in a strategic exercise process in any company- if there is a will for change!

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