Why We Resist It : How We Can Embrace ItBook - 2017
Business leaders say they want creativity and need real innovation in order to thrive in a competitive world, yet chronically reject creative solutions and often embrace the familiar. Could it be that people love but also hate creative ideas? Could the "best practices" that organizations employ to manage innovation inadvertently kill innovation? Mueller provides a four-step process to help you disrupt your current mindset and recognize creative opportunity, allowing you to lead your organization in productive new directions.
Publisher: Boston :, Houghton Mifflin Harcourt,, 
Copyright Date: ©2017
Branch Call Number: 658.4094 Mue
Characteristics: xiv, 239 pages ; 22 cm