Part 2: Strategic Planning and Branding

Part 2: Strategic Planning and Branding

Downloadable Video - 2017
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Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Product Portfolio and the Boston Matrix * Product Life Cycle * Brand Equity and Brand Extension * Reflections on the SWOT Analysis * Reflection on Leadership and Michael Porter’s Value Chain * Reflection on Lean * Strategic Planning
Publisher: Holk and Co.,, 2017.
[San Francisco, California, USA] :, Kanopy Streaming,, 2019.
Characteristics: 1 online resource (streaming video file) (103 minutes): digital, .flv file, sound
video file,MPEG-4,Flash


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