Changing Minds

Changing Minds

The Art and Science of Changing Our Own and Other People's Minds

Book - 2006
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Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds , Harvard psychologist Howard Gardner explains what happens during the course of changing a mind #150; and offers ways to influence that process.

Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Publisher: Boston : Harvard Business School Press, c2006.
ISBN: 9781422103296
1422103293
Branch Call Number: 153.85 Gar
Characteristics: xv, 244 pages : illustrations

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