The Contrarian Effect

The Contrarian Effect

Why It Pays (big) to Take Typical Sales Advice and Do the Opposite

Book - 2008
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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008.
ISBN: 9780470237908
0470237902
Characteristics: 165 pages
Additional Contributors: Marshall, Elizabeth 1975-

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